57%
Decrease in Cost per Unique Viewer
100%
Improvement in Conversion Rate
How MX Player Achieved 57% Lower Cost per Unique Viewer with DV360 and Tatvic
About Client
MX Player is an Indian video streaming and video-on-demand platform developed by MX Media & Entertainment. It has over 280 million users globally. The platform currently operates on an ad-supported model and has a streaming library of over 150,000 hours.
Business Challenge
- Room for improvement in conversion rates
- High Cost Per Click Compared to Facebook Ad Platforms
Goal
- Promoting new video content to existing app users
- Keeping the Cost per Unique Viewer and Cost per Click
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