How Tatvic Analytics reduced CPL for Royal Enfield on Facebook
Client Name: Royal Enfield
Client Domain: Two-wheeler Manufacturing Company
Headquarters: Chennai, Tamil Nadu, India
About the company: Royal Enfield is the oldest iconic motorcycle brand in continuous production. It’s an Indian multinational motorcycle manufacturing company, headquartered in Chennai in India.
- High Cost Per Lead on Facebook
- Not able to receive an authentic target audience for campaigns
Tatvic Analytics team helped the RE team to gain wonderful results:
- Compared the CPL for their Always-On Campaigns with Lead Scoring and PredictN campaigns for the same month (June)
- Reduced CPL by 26% for PredictN campaigns and 39% for Lead Scoring campaigns
- Created audience for RE with the help of scored data in BQ
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