'Book a Test Ride' form re-design raises Royal Enfield site CVR by 80% | Tatvic Analytics Case Study

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93%

higher conversion rate on Desktop

44%

higher conversion rate on Mobile

How Tatvic Increased Conversion Rate for Book The Ride Form For Royal Enfield

About Client

Royal Enfield is one of India’s oldest and most iconic motorcycle brands in continuous production. The company is headquartered in Chennai, India and is famous for its robust and high-performing motorcycles. 

Business Challenge

  • Limited Traffic on the “Book The Ride” page
  • Dissatisfactory conversion on the “Book The Ride” page 

Goal

  • Increase Page Views
  • Conducting various tests and analyses to increase conversions 

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