CASE STUDY

Tatvic Analytics Redesigned the ‘Book a Test Ride’ Form on Royal Enfield’s Website to increase its conversion by 50%

client background

Client Background

Client Name: Royal Enfield
Client Domain: Motorcycle Manufacturing Company
Headquarters: Chennai, Tamil Nadu, India

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    problem

    Challenge

    How to make a more effective BTR form so that the traffic and conversion on the form increases?

    The goal was to increase the conversion rate and drive more traffic to the website’s ‘Book Test Ride’ Form by conducting various tests and analyses. Find out the details by downloading the case study.

    Download the case study to know more about it.

    approach to solution _ hypothesis

    Approach to Solution

    Step 1: Tatvic worked on ToFU (Top of the funnel) to increase page views of the BTR form.

    Step 2: In order to improve the pageviews of the BTR form, a floating Call to action (CTA) was introduced as a variant on the homepage across devices.

    The performance of the variant was further studied and the variant with the floating button of ‘Book Test Ride’ was able to drive 12.6% more pageviews of the form page. The floating button was then incorporated for 100% of the audience.

    To know the rest of the steps, download the case study.

    Results

    Results

    Mobile: The Variant yielded a 44% higher conversion rate than the original Book a Test ride form.

    Desktop: The Variant yielded a 93% higher conversion rate than the original Book a Test ride form.

    The old BTR form had a CVR of 10.63% and with the new form, the CVR raised to 15.99%.
    Download the case study to find out how!

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        Riddhi Khakhi

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