How Tatvic helped one of the leading NBFCs increase its conversion rate by optimizing their user engagement
Client Name: Confidential
Client Domain: Financial Services
About the Client: The client is an NBFC – Investment and Credit Company with the RBI, and a member of SMBC Group.
The client’s marketing & SEO efforts resulted in decent website traffic however, only a marginal number of website visitors were browsing through their Instant Personal loan page. The task was to increase the traffic to the Instant Personal Loan page (Lead form) for higher conversions.
- The overall conversion rate for the users visiting the lead form was hiked by 130% for both Desktop and Mobile.
- And the conversion rate increased by 215% on mobile and 108% on desktop in October 2021, as compared to the month of January 2021.
On Discussions, Ideas and Opinions on Web Analytics, Big Data,
Predictive Analysis & Statistics