CASE STUDY

BookMyShow Increased their Click Through Rate Tatvic

How BookMyShow Logo Increased their Click Through Rate by 55% using Google Analytics 360 with Tatvic

client background
Client Background

BookMyShow is India’s largest online entertainment ticketing brand and sells over 10 million tickets a month. It allows its users to book tickets for movies, plays, sports and live events through its website, mobile app and mobile site.

problem
Problem

Need to Increase Click-Through-Rate on BookMyShow’s Mobile Site

To improve the click-through rate on the mobile website was the central focus- to ensure the users move further to book & complete the transactions. Their key performance indicator for measuring success was the number of transactions.

approach to solution _ hypothesis
Approach to Solution

Optimization of the Product Detail Page with Insights from Page Level User Behavior

BookMyShow has been a Google Analytics 360 user since 2016. With Tatvic, they ensured accurate collection of required data, with comprehensive tracking implementation, to understand user behavior more efficiently.

Tatvic’s team also recommended implementation of custom funnel, that would successfully depict the stage during a booking process at which the users are majorly dropping off. The learnings from custom funnel analysis enabled us to understand the page level user behavior. To know what solution BookMyShow implemented as result of this, read the full case study.

Results
Results

Increase in the Click-Through-Rate by 55%

The solution implemented reduced the user’s efforts in terms of completing the transaction and this resulted in an increase in the CTR by 55% and the conversion rate also increased by 6%

Get Regular Updates From Us

On Discussions, Ideas and Opinions on Web Analytics, Big Data, Predictive Analysis & Statistics

×

Read Full Case Study

Enter your details to download this Casestudy!

    We hate SPAM and promise to keep your email address safe

    ×

    Thanks for downloading !!


    Thank you !

    The casestudy is on the way. Check your inbox in a while.


    You can view more useful resources available here.

    Menu