CASE STUDY

Tatvic Analytics helped TOI+ to increase their subscriptions by 25% from the prime story readers.

client background

Client Background

Client Name: The Times of India
Client Domain: Publisher
Headquarters: Delhi, India

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    problem

    Challenge

    TOI team was facing difficulty in visualizing the data as required due to 3 major problems

    • Difficulty in collation of data points
    • Difficulty in identifying unique identifiers
    • Duplication of users across the platform

    To know more about the challenge, download the complete case study

    approach to solution _ hypothesis

    Approach to Solution

    • Team at Tatvic Analytics identified MSID as a unique article identifier across platforms for analysis.
    • We used Google Analytics and Google BigQuery to prepare the advanced data set for overcoming issues such as data collation, unique identification, and user duplication. 

    To know the rest of the steps, download the case study

    Results

    Results

    • The subscription initiated through the Prime stories rose by 25% from Jul’21 to Sep’21

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