Takes 5 mins
CASE STUDY
Tatvic Analytics helped TOI+ to increase their subscriptions by 25% from the prime story readers.
Client Background
Client Name: The Times of India
Client Domain: Publisher
Headquarters: Delhi, India
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Challenge
TOI team was facing difficulty in visualizing the data as required due to 3 major problems
- Difficulty in collation of data points
- Difficulty in identifying unique identifiers
- Duplication of users across the platform
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Approach to Solution
- Team at Tatvic Analytics identified MSID as a unique article identifier across platforms for analysis.
- We used Google Analytics and Google BigQuery to prepare the advanced data set for overcoming issues such as data collation, unique identification, and user duplication.
To know the rest of the steps, download the case study
Results
- The subscription initiated through the Prime stories rose by 25% from Jul’21 to Sep’21
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