Tatvic Analytics helped TOI+ to increase their subscriptions by 25% from the prime story readers.
Client Name: The Times of India
Client Domain: Publisher
Headquarters: Delhi, India
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TOI team was facing difficulty in visualizing the data as required due to 3 major problems
- Difficulty in collation of data points
- Difficulty in identifying unique identifiers
- Duplication of users across the platform
To know more about the challenge, download the complete case study
- The subscription initiated through the Prime stories rose by 25% from Jul’21 to Sep’21
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