Takes 5 mins
CASE STUDY
How Brand-o-meter helped Scripbox find brand insights from 1000 responses within 10 days.
Client Background
Client Name: Scripbox
Client Domain: Digital Wealth Management
Headquarters: Bengaluru, India
About the Client: Scripbox is India’s leading digital wealth manager. Founded in 2012, Scripbox uses proprietary algorithms and human expertise to deliver a holistic view of investments, as well as personalized recommendations for better outcomes.
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Challenge
To measure brand impact and campaign efficiency, Scripbox was looking for a solution to find answers and insights of the following questions:
- What are the parameters to analyze the brand campaign?
- How to target the right audience for the survey?
- How to bring transparency to the survey?
- How to collect the requisite number of responses in time?
Approach to Solution
To address the challenge, Tatvic suggested to use Brand-o-meter solution to help Scripbox in measuring the brand impact through inexpensive and automated deployment of brand studies (that is not yet offered by existing Google Display products).
- At the initiation stage, Tatvic configured the complete setup of the Google Cloud project and services along with the installing the Brand-o-meter addon on Google Sheets to generate and design the HTML5 Survey Creative.
- The survey design required creative intelligence approach as the question order was dynamic and personalized to the individual’s answers.
- The Survey creatives were uploaded in DV 360 and trafficking for display campaigns was done by setting up audience targeting of Geographic, Demographic, Interests and Affinity / In-market buckets
- The responses of the campaign were collected via Google Cloud Services and the updates were shared with the client on daily basis.
- These results were monitored and a report was shared with the client.
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Results
- Collected 1000 responses within 10 days.
- All the responses were collected from targeted set of audiences.
- With full transparency, Tatvic shared details of survey responses and a campaign report.
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