Takes 5 mins
CASE STUDY
BestOfSigns Witnessed 53.9% Spike In Revenue Of 20 Products, In 16 days, With Principles Of Persuasion-based A/B Test By Tatvic Analytics
Client Background
Client Name: BestOfSigns
Client Domain: Ecommerce
Headquarters: Atlanta, Georgia, United States
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Challenge
Best OfSigns wanted data-driven tests to improve the conversion rate and increase their online sales. They contacted Tatvic to suggest ways to attain this. Tatvic understood their problem and requirement. After doing an in-depth analysis of their website, we concluded that the BestOfSigns website had an exit rate of 33% on the second page in their 4-page User Journey. Tatvic designed data-driven A/B tests to drive conversion rate and increase sales.
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Approach to Solution
Tatvic Analytics’ technical and analytics team collaborated with the BestOfSigns team to implement website tracking and event schema set up to understand the user journey and figure out its flaws. The team found out an average of 33% exit rate on the second page.
The team designed and ran Principles Of Persuasion-based A/B tests for BestOfSigns.
See the detailed case study to know how Tatvic’s approach helped improve the BestOfSigns conversion rate for 20 products.
Results
A/B test desktop variant became an explicit winner in the A/B testing. The variant yielded impressive results for 20 products in just 16 days-
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- 21% higher ‘Add to Cart’ clicks
- 53.9% higher revenue.
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