CASE STUDY

Angel Broking Gained 53.5% More Leads + Saved 35% More In Cost Per Lead With Principles Of Persuasion-based A/B Test By Tatvic Analytics

client background

Client Background

Client Name: Angel Broking
Client Domain: Retail Broking, Technology-led Financial Services
Headquarters: Mumbai, Maharashtra, India

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    problem

    Challenge

    Angel Broking has various lead generation forms across their website. They needed A/B tests for reducing roadblocks and friction from their current interface to improve user experience + boost website conversion rate.

    Download the full case study to know how Tatvic resolved this challenge and created a seamless experience for their users on the website homepage.

    approach to solution _ hypothesis

    Approach to Solution

    Tatvic Analytics’ technical and analytics team collaborated with the Angel Broking team to analyze their home page conversion data, to understand the user journey and cause of drop-offs happening at various stages. And designed several variants of intervention based on the Principles Of Persuasion and the data derived from the funnels analyzed and showed it to the client. Configured and ran the selected A/B test variants on Google Optimize 360. 

    Read here the requisite details of the approach Tatvic took in resolving the clients’ problem.

    Results

    Results

    A/B test Horizontal Variant was a clear winner as it drew –

      • 53.5% Higher Form Leads.
      • 35% Savings in Cost Per Lead.

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      Riddhi Khakhi

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