How Tatvic Fueled Eureka Forbes’ Conversion Rate with our PredictN Remarketing Campaign
30%
Higher Conversion Rate
37%
Lower Cost per Lead
About Client
Eureka Forbes is a leading Indian consumer goods company specializing in water purification and home cleaning solutions. Renowned for its Aquaguard and Aquasure water purifiers, the company offers a wide range of products. It has a strong nationwide presence and a reputation for quality and reliability in ensuring clean and safe living environments for consumers.
Business Challenge
- High Cost Per Lead
- Inefficient Target Audience
Business Impact
This data-driven focus on intent-based audiences significantly improved conversion rates by 30% while reducing lead acquisition costs by 37%, enabling more efficient allocation of marketing spend and scalable campaign performance.
"PredictN by Tatvic gave us an audience with a higher probability to submit a lead in the next 7 days. As a result of remarketing to such a focused audience, we were able to achieve a 30% higher Conversion Rate. The support extended by Tatvic’s Data Science team was commendable."
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