Here is the example of how Google Tag Manager differs from traditional way of implementing java script codes. You can see in the below mentioned image how an implementation specialists have to insert java script codes on pages which need to be tracked. This can be simplified by GTM using containers and can be controlled according to requirements.
You may also want to have a look at the explanation that has been given during our webinar:
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Ravi is the co-founder of Tatvic and expert at managing different web analytics tools. Ravi actively works on conversion optimization projects to improve conversion rate and test newer hypothesis with e-commerce companies.

Latest posts by Ravi Pathak (see all)
- Answering Every Marketer’s Dilemma – Which attribution model to choose? All about Fractional Attribution – Part 2 - September 12, 2019
- Answering Every Marketer’s Dilemma – Which attribution model to choose? All about Fractional Attribution – Part 1 - August 30, 2019
- How To Track AMP Accelerated Mobile Pages in Google Analytics [Guide] - June 29, 2018