As a business, you always strive to make your website better for the users. Providing them with quality content is one of the major aspects to it.
But, providing them with an experience that they relate to, will definitely give them a sense of connection with your brand and the website. Now, how can you give them that experience to stay connected to your website? Let’s dig deeper.
The answer to how, is Personalizing their experiences. When you personalize, you connect, and when you connect, you show that you care. Personalizing does not only mean that you show them their names. It is more about delivering relevant content and functionalities based on their past interactions.
Generally, we personalize the user experiences by making certain code changes on our website. But, that activity of manually doing it every time has its limitations as well. That’s when Google Optimize 360 comes in handy as the Powerhouse of Personalization. Optimize 360 facilitates you with creation and testing of new experiences on your website for users. It also helps you monitor the influence of changes you make on your customer behavior and conversion. This eventually enables you to deliver personal web experiences to users visiting your website.
We have thought out some strategies that could help you strengthen your personalization strategy for an enhanced user experience using Google Optimize 360.
- Cross Selling for a Better Conversion Rate
When a user returns to your website, show them products related to the products they purchased in their previous visit. Let’s say if a user has purchased a mobile phone from my website, I would like to suggest them with accessories specific to that mobile phone. This will lead to a better conversion across products along with a user being happy to buy without having to search for a desired product.
- Displaying Updates on Price Changes & Product Availability for Returning Users
If a user was trying to purchase a product which went out of stock during their previous visits, show them a message of its new availability once it is available in the inventory. Also, for some of the previous viewed products, when the prices drop, notify them with a message on the website. When I go to Amazon to look for a product that I am interested in, at times, it might happen that the product goes out of stock or is high-priced with a certain seller. However, I would appreciate if I see a price change or a product availability popup on my next visit because a new seller has the product at a better price.
- Pushing Personalized Content
When a user books a ticket/hotel for a particular city, let’s say New Delhi, we can show them blog articles related to New Delhi to visit famous places in the city and places to eat in and around the city. If I have made a booking of a hotel in Mumbai using Booking.com, when I go back to their website, some articles/guides related to Mumbai will definitely be interesting.
- Providing a Continuation in User Journey
For publishers, when a user leaves your website in the middle of reading a blog article, show them an option to continue reading from where they left off in the last visit. Generally, we read articles when we are on the go. Most of the times, we stop reading an article mid way through and continue with other tasks at hand. If a publisher website shows me an option to continue reading the article from where I left off, it would really help me.
- Showing Personalized Dashboards
When your users have submitted certain leads or have viewed certain services providers on your lead generation website, you can show them a personalized dashboard on the homepage when they return. Let’s say you are a service providing lead generation website. You have a user that is looking for a mobile phone repair company on a website and they get around 10 results in their area. Even after having contacted them a few times, the user is still looking to close the issue. What you can now do is, when the user returns to the website, show the companies that they have already visited. This will help them filter the results better. This can be in the form of a homepage dashboard, personalized for that particular user.
I hope this blog was able to provide a good understanding of what all could be done to better the website for our users using personalization through Google Optimize 360. Delve deeper into it now and let’s hear one of our experts talk more on Google Optimize 360 in a webinar. I think this webinar will definitely help you get more insights into Google Optimize 360 tool and other interesting ways to personalization.
Personalize. Connect. Care.