Tatvic takes utmost pride to announce the launch of our new Enhanced Ecommerce plug-in that has been specially introduced to benefit WooCommerce Store owners. With the help of this plug-in, the user behaviour on your Ecommerce store can be tracked starting from the product view till the user reaches to thank you page.
[Tweet “Start Using Enhanced Ecommerce on Your WooCommerce Store in 15 Minutes “]
About Plug-in
It is a free plug ‘n’ plays type of plug-in created with an aim to help WooCommerce Store owners to quickly start Enhanced Ecommerce feature of Google Analytics. The plug-in allows you to take the benefit of Enhanced Ecommerce features, without the need of adding any complex codes to your WooCommerce store.
Striking features of this amazing plug-in:
- Quick & Easy installation from the WordPress interface
- Tracks user’s behaviour across their entire purchase journey on your Ecommerce store
- Supports four new reports in Enhanced Ecommerce
- Sales performance report
- Shopping behaviour report
- Checkout behaviour report
- Product performance report
- Supports Guest user checkout functionality
- Capture’s product impressions events when the product page loads and Add-to-Cart events when any user clicks add-to-cart button
How it benefits?
- Better understanding of where exactly your customers are dropping off from your Shopping Funnel
- Enhances effectiveness of merchandising and product management
- Better remarketing
- Customisable funnel for buyer checkout process
- Access to new powerful reports
- Helps in generating great insight to grow and develop your online store
4 Easy Plug-in Installation Steps
- Download the plug-in file to your PC/laptop from our here and unzip it
- Make use of your hosting control panel or an FTP program in order to upload the unzipped plug-in folder to your WordPress installation’s wp-content/plugins/directory.
- Activate the Enhanced Ecommerce plug-in from the Plugins menu within the WordPress admin.
- Enter your Google Analytics and E-mail ID so that plug-in can enable the tracking code on your Enhanced Ecommerce store.
Things you must do before enabling Enhanced Ecommerce plug-in:
- In order to enable this plug-in, you will have to enable Enhanced Ecommerce for your Google Analytics view/profile. (Check out this step 1 of this blogpost to learn more)
- For user checkout steps, you can add some meaningful labels. It is recommended to make use of certain labels such as Step – 1: Checkout view, Step 2 –: Login process, Step – 3: Proceed to payment. (Check out this step 2 of this blogpost to learn more)
- The standard Ecommerce code should be removed from ‘Thank you’ page along with the ecommerce.js which comes included by ga (‘require’, ‘ecommerce’, ‘ecommerce.js’). In case, if you are using a third party plug-in for tracking Ecommerce user activity, then you will have to disable the plug-in.
- Include the ec.js. You can do this simply by adding one line of code just below the given default Google Analytics Code snippet ga (‘require’, ‘ec’, ‘ec.js’).
- Users who are using Universal Analytics Tag in GTM, you will have to replace it with a custom HTML tag. Add the following code in your customer HTML tag. After adding the code, kindly replace UA-XXXXXXX-Y with your Google Analytics Property ID.
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function()
{(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-XXXXXXX-Y', 'auto');
ga('send', 'pageview');
ga('require','ec','ec.js');
- After adding the above code, you will have to activate your plug-in from the Settings page. You can access the setting page from here WooCommerce -> Settings ->Integration ->Enhanced Ecommerce Google Analytics.
- Find “Enable Enhanced Ecommerce Tracking” in the settings page and check the box to enable the plugin
- If you have a guest checkout on your WooCommerce store, then Check the box “Track Login Steps For Guest Users”. If you have a guest login but you do not check the box, then it might cause an uneven funnel reporting in Google Analytics.
Thus, we hope that this plug-in helps all WooCommerce store owners leverage the new features of Enhanced Ecommerce with ease. Please feel free to share with us your feedback/ comments of plugin.
Try our Free Enhnanced Ecommerce Plugins
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Yaman Patel
Yaman Patel is a Technical Analyst along with being an enthusiastic Customer Success Manager at Tatvic. He is one of the proud pioneers of Tatvic's dataLayer automation tool(DLAT). He is keen on learning business intelligence technologies.HE loves to travel and explore new places.
