Launching New Enhanced Ecommerce Plug-in for WooCommerce Store

Tatvic takes utmost pride to announce the launch of our new Enhanced Ecommerce plug-in that has been specially introduced to benefit WooCommerce Store owners. With the help of this plug-in, the user behaviour on your Ecommerce store can be tracked starting from the product view till the user reaches to thank you page.

[Tweet “Start Using Enhanced Ecommerce on Your WooCommerce Store in 15 Minutes “]

About Plug-in

It is a free plug ‘n’ plays type of plug-in created with an aim to help WooCommerce Store owners to quickly start Enhanced Ecommerce feature of Google Analytics. The plug-in allows you to take the benefit of Enhanced Ecommerce features, without the need of adding any complex codes to your WooCommerce store.

Striking features of this amazing plug-in:

• Quick & Easy installation from the WordPress interface
• Tracks user’s behaviour across their entire purchase journey on your Ecommerce store
• Supports four new reports in Enhanced Ecommerce
  • Sales performance report
  • Shopping behaviour report
  • Checkout behaviour report
  • Product performance report
• Supports Guest user checkout functionality
• Capture’s product impressions events when the product page loads and Add-to-Cart events when any user clicks add-to-cart button

How it benefits?

• Better understanding of where exactly your customers are dropping off from your Shopping Funnel
• Enhances effectiveness of merchandising and product management
• Better remarketing
• Customisable funnel for buyer checkout process
• Access to new powerful reports
• Helps in generating great insight to grow and develop your online store

4 Easy Plug-in Installation Steps

1. Download the plug-in file to your PC/laptop from our here and unzip it
2. Make use of your hosting control panel or an FTP program in order to upload the unzipped plug-in folder to your WordPress installation’s wp-content/plugins/directory.
3. Activate the Enhanced Ecommerce plug-in from the Plugins menu within the WordPress admin.
4. Enter your Google Analytics and E-mail ID so that plug-in can enable the tracking code on your Enhanced Ecommerce store.

Things you must do before enabling Enhanced Ecommerce plug-in:

• In order to enable this plug-in, you will have to enable Enhanced Ecommerce for your Google Analytics view/profile. (Check out this step 1 of this blogpost to learn more)
• For user checkout steps, you can add some meaningful labels. It is recommended to make use of certain labels such as Step – 1: Checkout view, Step 2 –: Login process, Step – 3: Proceed to payment. (Check out this step 2 of this blogpost to learn more)
• The standard Ecommerce code should be removed from ‘Thank you’ page along with the ecommerce.js which comes included by ga (‘require’, ‘ecommerce’, ‘ecommerce.js’). In case, if you are using a third party plug-in for tracking Ecommerce user activity, then you will have to disable the plug-in.
• Include the ec.js. You can do this simply by adding one line of code just below the given default Google Analytics Code snippet ga (‘require’, ‘ec’, ‘ec.js’).
• Users who are using Universal Analytics Tag in GTM, you will have to replace it with a custom HTML tag. Add the following code in your customer HTML tag. After adding the code, kindly replace UA-XXXXXXX-Y with your Google Analytics Property ID.

(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function()
{(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-XXXXXXX-Y', 'auto');
ga('send', 'pageview');
ga('require','ec','ec.js');

• After adding the above code, you will have to activate your plug-in from the Settings page. You can access the setting page from here WooCommerce -> Settings ->Integration ->Enhanced Ecommerce Google Analytics.
• Find “Enable Enhanced Ecommerce Tracking” in the settings page and check the box to enable the plugin
• If you have a guest checkout on your WooCommerce store, then Check the box “Track Login Steps For Guest Users”. If you have a guest login but you do not check the box, then it might cause an uneven funnel reporting in Google Analytics.

Thus, we hope that this plug-in helps all WooCommerce store owners leverage the new features of Enhanced Ecommerce with ease.  Please feel free to share with us your feedback/ comments of plugin.

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Yaman Patel

Yaman Patel is Solution Consultant guiding Organization in Marketing Analytics Usecases. He is focused towards solving genuine problems in MarTech Space. Being a Developer by heart, He is one of the proud pioneers of Tatvic's dataLayer automation tool(DLAT). He is keen on learning business intelligence technologies.He loves to travel and explore new places.

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