Industry News Roundup: New Custom Bidding Feature in DV360, Publishers are moving towards a Cookie-less future & More

Tatvic’s Industry News Roundup is your quick weekly dose of notable updates in the Analytics Ecosystem. The news covered in this segment include

  • New Custom Bidding Feature in DV360
  • Publishers are moving towards a Cookieless future
  • Ad Insertions on OTT platforms double during lockdown
  • Makers of Google Analytics & Statistics24 have now launched Safeguarding24
  • The Most preferred data Visualisation tools

 

New Custom Bidding Feature in DV360

Automated bidding in DV360 enables advertisers to respond to what their prospects are seeking through Machine Learning to predict campaign performance and place the bids accordingly, keeping your cost in mind. Google is now making automated bidding features more powerful than ever by introducing Custom Bidding. Providing a new way to incorporate new insights about what drives your business into your bidding strategies. Know what ‘Custom Bidding’ can do, here!

Publishers are moving towards a Cookieless future

Publishers are moving away from third-party data to first-party data. New York Times recently announced this shift, while small publishers are considering how they can best move through this cookieless future. It was reported last week that The New York Times will not use third-party data to target ads and, starting from July, it will offer clients 45 new proprietary first-party audience segments, with more to follow in subsequent months. Read More here…

Ad Insertions on OTT platforms double during the COVID-19 lockdown 

Advertisers in India are moving their media budgets to OTT platforms, in accordance with the increase in media consumption since the lockdown measures were put in place. According to the data released from TAM, ads on OTT platforms doubled in April. Here’s how the data looked: Feb – 11,000 ad insertions; March: 16,000 Ad Insertions; April: 33,000 insertions. Know more

Makers of Google Analytics & Statistics24 have now launched Safeguarding24

Many educators are now teaching online, providing a safe and secure experience is turning out to be a challenge. The makers of Google Analytics & Dashboard solution Statistics24 have now launched Safeguarding24 to support educators and students stay safe online.

Listening to educators, the team behind leading Google analytics and dashboard solution Statistics24 were asked to explore creating software that might help to provide this assurance. Learn More…

The Most preferred data Visualisation tools

Google Analytics is one of the most widely used tools in the world when it comes to data analytics. GoodFirms Expert Survey recently disclosed the most used data visualisation tools experts prefer to accolade Google Analytics. In this study, it is stated that around 48.28% voted for Google Data Studio, 37.93% for Tableau, 31.03% for Microsoft Power BI, 20.69% for Table Booster Plugin, 13.79% for Agency Analytics, 6.89% for Kibana. Read the full report here!

Have content or industry updates to share? Mail us at Hello@tatvic.com with ‘Industry News’ as the subject line.

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