Tatvic Analytics’ Industry News Roundup is your quick weekly dose of notable updates in the Analytics Ecosystem. The news covered in this segment include

Google will now rank page experience in search rankings
The need for Analytics has increased with Covid-19
Data Storytelling is the next ‘thing’ in Analytics
Google’s Federated Analytics analyses user data without invading privacy
Top 5 Data Analytics tools and how they compare against their competitors

Industry News Roundup

Google will now rank page experience in search rankings

Google’s algorithm for search ranking is changing, the company quoted, with page experience now a deliberately thought element beyond load times, but Google will make an important evaluation of what constitutes a bad website. Read the complete blog to know more

The need for Analytics has increased with Covid-19

For businesses trying to understand consumer behavior shifts in the COVID-19 pandemic, a recent study by Forrester Research shows the importance of digital data intake, cross-team customer journey collaboration and support with customer analysis tools. Read here for more information. Read this to know more

Data Storytelling is the next ‘thing’ in Analytics

Countless businesses ramping up analytics to turn the abundance of business data into actionable insights. But with their intended audience many of the endless charts, dashboards and visualizations go flat. Sometimes it’s a question of overwhelming recipients with a lot of data; other times, it’s about presenting the wrong data or not fully understanding how to create an effective narrative that will resonate with recipients. Enter Data Storytelling. Read the complete post by MIT Sloan here…

Google’s Federated Analytics analyses user data without invading privacy

Google today published in a blog and floated the idea of federated analytics, a framework for analysis of raw data stored locally on edge devices. As stated by the tech giant, it operates by running local calculations using data on a device and making only the aggregated results — not the data from the particular device — available to authorized engineers. Read the complete post by Google here

Top 5 Data Analytics tools and their competitors

Analytics Insight compared the 5 tools that are arguably the most popular in the US: Excel, Python, Tableau, R and Power BI.

It quoted, “While each tool is considerably popular on its own, presented here is an analysis of who is potentially the biggest competitor and poses the most threat to each of these 5 tools in the US market. Users might often be found pondering over which among any given Data Analytics tools to use for performing a certain job. This very aspect of users’ behavior of comparing, say, ‘Tableau vs Power BI’ has been analyzed over the period of 4 years starting 2016, in an attempt to identify which tools are vying for the same user attention”.

Questions answered in this blog