How to get free feedback for websites from real users

I loved the pizza I always made, until a friend explained how pathetic it tasted. When we create something, it’s very likely that we’ll have an emotional connection with that product. We won’t see issues that others are seeing. The same thing applies to our websites. We need expert opinions about how good or bad is something about the site we’ve created. Feedback is the hottest thing in e-business!

Get free feedback

Social networking is not limited to making friends and connecting with colleagues anymore. Networking has gone far beyond Facebook and Linked in. Nowadays, whatever you do, you have peers available online. Whether you are a photographer, designer, or even a cook, there are networks available with specific interests. People put up their work online, get feedback on it, improvise and meanwhile, and review others’ works.

Same way, there are free online hangouts available where you can get feedback on your website from other website owners. You can get an expert opinion on your website’s information architecture, design aesthetics, usability, etc. from people with the same interest. Just like you and your friend testing each other’s pizzas.

Why is it important to get feedback?

Do we need to ask why? Never mind. As I said, when we create a website, we need an unbiased opinion about how user-friendly it is. A fresh set of eyes doesn’t have any hang-up with our product as we do.

When we create online surveys and have our customers answering them, we might not get answers beyond yes/no. We need experts who are making the same stuff as we do. A customer might not be able to tell us whether we need to change the call-to-action or we need a product video to make things simple.

How it works

Give and take, simple. There are websites where we can sign up for free and have other website owners come and review our website. Unlike customer surveys, here we can ask professional questions like “How easy is the value proposition”, or “How simple is the checkout process”.

It’s free, but we have to earn it. We can get this valuable feedback only when we are giving the same quality feedback to others. Also, while reviewing other sites, we can get great ideas for our own!

Feedbacks for Websites

There are many websites where site owners can review and get reviewed. There are two sites, which I loved and treat to use. They work almost as I mentioned above, so I won’t get into how. Rather I’ll highlight features.


Feedback Rouletter

I was looking for paid services when I didn’t know about these kinds of sites. Feedbackroulette was the first one to amaze me.

Very easy to get started

Start Exchanging Feedback for websites

Just sign up, submit your site and start reviewing other sites while you get them.

Earn points

Profile Reputation Points

Based on the reviews you provide, you get points and a reputation. The better the reputation is, the more are the chances that your site will be circulated asking other people to review.

Review more & get more
Reviewing more sites increases the chances of your website being circulated more and earning more feedback.

Paid plan available
With plans starting from $81 to $649, the only good thing you get in paid plans is that you can get premium feedback points that get you more reviews. I’ll recommend having more reviewers in-house to earn more FPs (feedback points)

    1. Concept feedback

Concept feedback

Post reviews to get started

Give Feedback to Websites

Here, it’s not that easy to start getting reviews. You have to review other sites, and then only you can get them back.

Great reviewing system


Feedback Review System

As compared to feedback roulette, the feedback system here is more organized and more friendly to use. You can rate features as “Minor problem”, “serious problem” etc. so site owners can prioritize their optimization as well.


Website Feedback Points

You can even highlight problems by showing annotations on screenshots.

Paid reviews by experts

If you want to get the website reviewed by a qualified expert, you can pay $99 and hire one. You can even hire more. $99 per expert is not a bad price for the quality of reviews it provides.

So, this was a small feature review for two great free websites for getting free reviews on your website/application design. If you can’t afford time for these give-and-take systems, you can even use paid usability testing tools like user testing, silverback, verify app, etc. Using tools like feedback roulette and concept feedback are great free feedback tools while getting new ideas by reviewing others.

Ultimately feedbacks for websites from users are very essential for boosting user experience and conversion rate.

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