A customer goes through different steps while initiating a purchase. Google Analytics primarily shows numbers pertaining to users who dropped out or made a sale, in five steps at the most. It does not showcase customer journeys in the most…
As a marketer, we all should have used the feature in Google Analytics to set Campaign Timeout period. By default, campaign timeout settings in Google Analytics is set to 6 months. What it means is, GA will stop giving…
Facebook is a wide network that bags a huge amount of audience. It has, therefore, become one of the most effective platforms for running various ad campaigns for businesses to draw users to their website and apps. A lot of…
Introduction We all know that there are 2 versions of Google Analytics in the market for digital businesses. The standard version of Google Analytics is free of cost whereas the premium version, Google Analytics 360 is the paid version. For…
We are well aware of a fact that Google Analytics 360 has real-time data available. But not everyone is aware that if you want to export this data, Google Analytics 360 does not allow its users to export all…
Majority of leading digital publishers are having a hard time identifying & capturing the interests of their audience while also retaining them through various touch points – the most important ones being Optimized Ad Serves. Our previous blog on DoubleClick…
Need for TV ad analysis for advertising & marketing in today’s data-driven world Before we move on to understand the concept and working of TV ad analysis let us consider the scenario and need of having a data driven solution…
Wouldn’t it be awesome if you could increase your Ad Revenue and Click-Through-Rates by using Google Analytics audience behavior? In this blog, I am going to show you just that. Let’s start with the basics of how to target customized…
There is good news for all those marketers and business analysts out there who eat, drink and breathe Google Analytics data. Very recently Google announced that for Google Analytics 360 users, data shall now be available as quickly as every…
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