2 Category: Data Driven Attribution

  In the last blog, we have discussed the various attribution models available in most of the sophisticated analytics tools and we now know that considering the position and the frequency of occurrence of channels can be instrumental in designing…

Working as a Digital Marketer, you would have definitely faced the above situation. Marketers in an organization will be running multiple campaigns across various channels, some of these campaigns will be aimed at driving brand awareness while others will be…