Set up your measurement tool. Clean and filter your data. Make information from that data. Analyse it. Extract insights from it. This is some hard work for an eCommerce firm. But to increase the value, there’s another step to be…
Data is a blessing for the banking, financial services, and insurance (BFSI) industry when it is meaningful and easy to understand. Although turning web data into insights can be an uphill battle. Fortunately, with Data Studio, Google Marketing Platform can…
If you’re a publishing firm or an OTT platform and work with data, you exactly know the work that goes into presenting the right metrics in a clear and concise way. You love data, but you don’t love the cluttered…
For eCommerce business, the most important business objective is to increase the conversion/User spends and ROI of the business. To do that it is of utmost importance that you analyse your data and make data-driven decisions because you just don’t…
User Experience is one of the main elements that differentiate you from your competitors, both physically and virtually. To increase your conversion rates you might need to completely change your UX. The question is: Where do you even start? How…
Google is constantly making efforts to make the world a better place with their products and services. Recently, Google Analytics was reborn with the new features and a revamped desktop UI. These changes are rolling out globally on a…
