CASE STUDY

How  Achieved 57% Lower Cost per Unique Viewer with Display & Video 360 and Tatvic Analytics

client background

Client Background

Client Name:  MX Player, Times Group
Client Domain: Over-the-top media services (OTT),
Online Video on Demand (VOD)
Headquarters: Mumbai, India

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    problem

    Challenge

    MX Player team wanted to promote their new video content to their existing app users aggressively and needed to keep the Cost per Unique Viewer and Cost per Click at competitive rates compared to the Facebook Ads platforms.

    approach to solution _ hypothesis

    Approach to Solution

    Tatvic’s team suggested that they run these campaigns on Display & Video 360 which gives access to a wide range of premium inventories through multiple ad exchanges and targets these users using effective bid strategies with a strict campaign KPIs.

    To know all about how our team facilitated a campaign for MX Player, what bidding strategy was deployed & what kind of combination targeting was leveraged in the most efficient manner & achieved the following results for the client using Display & Video 360, download the full case study now.

    Results

    Results

    • 57% reduction in Cost per Unique Viewer
    • 100% improvement in Conversion Rate
    • 20% decrease Cost per Click

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        Riddhi Khakhi

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