How Tatvic Helped an eCommerce Giant Reduce Their Marketing Spend
26%
Increase in Revenue from Paid Campaigns
9%
Increase in Monthly Overall Revenue
About Client
The client is India’s B2C frontrunner in the fashion and apparel domain. They have a huge customer base and like every eCommerce giant, they also run multiple marketing campaigns at any given point in time.
Business Challenge
- Given the diverse advertising spend, it is a challenge to achieve a higher ROI
- Dissatisfactory performance of ads.
Business Impact
This approach yielded a 26% increase in revenue from paid campaigns and a 9% rise in overall monthly revenue, enabling more informed investment decisions and a measurable uplift in marketing performance.
The attribution model recommended by Tatvic helped us decide on investments in paid marketing campaigns. Considering multiple attribution models provided actionable insights, allowing us to make more informed future investment decisions.
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