How an eCommerce Giant Achieved Effective Targeting Strategy with the help of Tatvic’s Customer Lifetime Value Analysis using Google Analytics 360
The client is India’s B2C frontrunner in the fashion and apparel domain. They have a huge customer base and like every eCommerce giant, they also run multiple marketing campaigns at any given point in time. Since their spend on these campaigns is so big, one of their pain points is achieving a higher ROI from better performances of the campaigns.
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They were facing a difficulty in attracting high intent customers. Their requirement was to remarket to those customers who have a higher intent for making a purchase so as to increase their ROI through these marketing campaigns.
Their marketing cost was touching the sky. They experienced the absence of a statistical or scientific model to target customers based on their behaviour for different offers. This shrunk their ROI on remarketing campaigns.
Owing to Tatvic’s CLV analysis, the client saved money by not allocating their marketing spend on targeting the low CLV users.
Read the full case study as to how the client achieved such a significant result using Tatvic’s Customer Lifetime Value Analysis solution.
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