How Tajawal Boosted their Conversion Rate by 30% through A/B Testing with Google Optimize 360
Client Name: Tajawal
Client Domain: Online Travel Booking
Headquarters: Dubai, UAE
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Tajawal’s Head of Product wanted to set up a data-driven culture for their Product and Analytics teams to design and test product ideas, with the aim to improve user experience, website conversion rate and in turn online sales. They were looking to work with a Google Optimize 360 partner for product training and A/B test ideas collaboration.
- 30% Increase in website conversion rate
- 6% Increase Revenue per Session
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