Increased User Engagement on Quikr Platform by 30% using Tatvic Analytics Cross-Category Recommendation Engine
Client Name: Quikr
Client Domain: Classified Advertising
Headquarters: Bengaluru, Karnataka
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Quikr receives millions of user traffic in the form of sellers and buyers on their digital properties – majority visit their highly optimized mobile site followed by the Android app. The buyer segment views seller ad listings for different products and service categories like Cars, Jobs, Homes, Bazaar, Services, etc and contacts the seller for further stages of the purchase. Their challenge was to parse the huge user base and understand the preference of a buyer towards a specific category or group of categories.
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- 12% Average Session Duration
- 30% Increase in CTR (avg. across all sections)
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