How Achieved 57% Lower Cost per Unique Viewer with Display & Video 360 and Tatvic Analytics
Client Name: MX Player, Times Group
Client Domain: Over-the-top media services (OTT), Online Video on Demand (VOD)
Headquarters: Mumbai, India
About the company: With the best in class offline video playing capabilities, audio music and a large repository of online video streaming – MX Player is a one stop shop for all things entertainment. The platform provides premium content for free and is present on every 1 of 2 smartphone in India.
MX Player team wanted to promote their new video content to their existing app users aggressively. In addition to running display campaigns on Facebook Ads platform, their challenge was to access larger set of inventories for targeting these users. Also, they needed to keep the Cost per Unique Viewer and Cost per Click at competitive rates compared to the Facebook Ads platforms.
Tatvic’s team suggested that they run these campaigns on Display & Video 360 which gives access to a wide range of premium inventories through multiple ad exchanges and targets these users using effective bid strategies with a strict campaign KPIs.
To know all about how our team facilitated a campaign for MX Player, what bidding strategy was deployed & what kind of combination targeting was leveraged in the most efficient manner & achieved the following goals for the client using Display & Video 360, download the full case study now.