How Achieved 57% Lower Cost per Unique Viewer with Display & Video 360 and Tatvic Analytics
Client Name: MX Player, Times Group
Client Domain: Over-the-top media services (OTT),
Online Video on Demand (VOD)
Headquarters: Mumbai, India
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MX Player team wanted to promote their new video content to their existing app users aggressively and needed to keep the Cost per Unique Viewer and Cost per Click at competitive rates compared to the Facebook Ads platforms.
- 57% reduction in Cost per Unique Viewer
- 100% improvement in Conversion Rate
- 20% decrease Cost per Click
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