How Jagran Increased User Engagement in m-Web by 92% using Tatvic Analytics’ Content Recommendation Engine
Client Name: Jagran Prakashan Limited
Client Domain: Digital Publisher
Headquarters: Kanpur, Uttar Pradesh
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Jagran publishes more than 500 articles from their digital desk and 5000 news articles from their print desk over a day across multiple categories like Taaza, Cricket, Politics, Tech, etc. They were facing a challenge to select the relevant content out of this large bucket of articles and serve them to a reader’s preferences archived from the reader’s history. They also wanted to increase the size of their loyal reader base without lesser dependency on paid channels.
- 92% increase in m-web Pages/Session
- 60% increase in Desktop Pages/Session
To unlock the results of how this impacted Average Session Duration & Publisher Revenue/1000 Sessions, download the case study now!
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