How Increased their Click Through Rate by 55% using Google Analytics 360 with Tatvic
BookMyShow is India’s largest online entertainment ticketing brand and sells over 10 million tickets a month. It allows its users to book tickets for movies, plays, sports and live events through its website, mobile app and mobile site.
Need to Increase Click-Through-Rate on BookMyShow’s Mobile Site
To improve the click-through rate on the mobile website was the central focus- to ensure the users move further to book & complete the transactions. Their key performance indicator for measuring success was the number of transactions.
Optimization of the Product Detail Page with Insights from Page Level User Behavior
BookMyShow has been a Google Analytics 360 user since 2016. With Tatvic, they ensured accurate collection of required data, with comprehensive tracking implementation, to understand user behavior more efficiently.
Tatvic’s team also recommended implementation of custom funnel, that would successfully depict the stage during a booking process at which the users are majorly dropping off. The learnings from custom funnel analysis enabled us to understand the page level user behavior. To know what solution BookMyShow implemented as result of this, read the full case study.
Increase in the Click-Through-Rate by 55%
The solution implemented reduced the user’s efforts in terms of completing the transaction and this resulted in an increase in the CTR by 55% and the conversion rate also increased by 6%