How Improved Quote Retrieval Feature, Contributing to a 12% Increase in Policy Purchases made, by Implementing Tatvic’s Heatmap and User Journey Analysis Through Google Analytics 360
AegonLife, a digital life insurance firm in India, is a joint venture between Aegon N.V and Bennett Coleman & Co. LTD. They bring 170+ years of experience from each of their parent companies and aim to become the most recommended, new age life insurance firm in India. They have their own company-employed service team that is fully geared to provide you the highest levels of customer service and user experience.
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One of the major challenges that AegonLife was facing was that of identifying and leveraging sections of the website that contribute the most to leads and transactions to further improve lead generation & purchases of policies that were made. Looking at the larger picture, one of the main goals was to deliver a better experience while improving the number of leads and transactions from AegonLife’s website. This was made possible with Tatvic’s Heatmap and User Journey Analysis through Google Analytics 360
The overall increase in the policy purchases for AegonLife by “Retrieve Quote” sticky is now 12% more as compared to “Retrieve Quote” call-to-action button, owing to the actions taken from the insights derived by team Tatvic with the help of User Journey Analysis through Google Analytics 360 and HeatMap solution.
Download the full case study to understand the impact and the results in greater details for a better understanding of these challenges that we tackled along with AegonLife.
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