E-commerce Unicorn Achieves a 5.6x ROAS from the festive sale campaign on the Display & Video 360 Platform
Client Name: Indian eCommerce Unicorn
Client Domain: eCommerce
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The client’s marketing spend happens over both traditional search, display and shopping ads campaigns in Google Ads & other ad platforms. These campaigns are well optimized with rich campaign history, managed by the client’s marketing team and Google’s account managers. For the festive sale, they decided to allot a larger chunk of the display budget Display & Video 360. The collective goal here was to achieve a better ROAS than the current campaigns while maintaining a similar CPC for the dormant and new users. Meeting or beating those numbers in itself was a big challenge as well & there was no campaign history in DV 360 platform to scale up or optimize performance
- ROAS Achieved: 5.6x
- CPC Lowered By: 38%
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