Editor’s Note: This content has been updated as of July 10, 2018 Site Search has become a must have feature for any ecomm or marketplace websites. The site search functionality allows your users to look for the information that they…
Its been long since I wrote a blog post, but It just becomes even more crazier day by day. I pushed myself hard to write and will get into the grove of writing more. On Site Search – How it…
Google Analytics is one of the most powerful tools to track your WordPress website’s performance. You can find out what you need to do, to improve and make your website more successful, since it gives an overview on your website’s…
Digital advertising arena is growing at faster pace, but TV still remains the most preferred choice of several marketers for promoting their products/services to their audience. Studies have shown that TV advertisements are also the most significant drivers of web…
This blog post is the first in the series of three blogs. The current blog will introduce the reader to the importance of forecasting “views” of an e-Commerce website. The…
In this blogpost, I want to dive deeper into the explanation of the relationship between Frequency and Recency of Visits with the Conversion Rate and Average Order Value. I have used the RGA package for data extraction and Dr. Hadley…
Few years ago, We knew that mobile phones can only send text messages and receive & make calls. Soon we were surprised by MMS, value added services etc. People started sending emails and chatting. Blackberry became the hottest thing for…
What’s this 3 seconds rule for web? Just Google it and you’ll get plenty of blog posts about it. Basically, it matches with the 5 seconds rule for food. The…
The entire idea behind offering a better UX is to make shopping experience far more intuitive that leads to maximizing E-Commerce conversion rate. But when we talk of UX, we miss out on something called a User Journey. The fundamentals…
It is important to have a powerful analytics tool to monitor your promotional activities, visitor’s behaviour and conversion pattern. You can monitor any E-commerce store, content, lead generation or business website online and learn about its performance with the help…
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