Though investment in digital advertising is growing at a faster
rate, Print Media is still the #1 choice of Indian marketers to
promote their products and services. According to Print Madison
Report, Investment in Print Advertising is expected to grow by 5.3
per cent in 2015 and is projected to be the largest contributor
(40 percent) to overall advertising spend in India.
One of the challenges faced by large organizations with print media
advertising is its measurement. How do you measure which Print Ads
are driving maximum traffic to your web property? Which Print Ads
bring in engaging users?
Join us in this free webinar to learn how to use
Google Analytics to measure the effectiveness of Your Print
Ways to Measure the Impact of Print Media Advertising on Your Website Traffic
Identifying Print Media Platform that generates more traffic for your website
Carrying out ROI Analysis
... plus, much more!