How to Measure the Effectiveness of Print Media Advertising

 
 
 
 
 
When
May 26, 2015 3 PM IST
Education Level
Beginner
Who should attend
Director of Analytics, Web Analyst, Digital Marketing Managers, CEO, CFO
 
 
 
 

Though investment in digital advertising is growing at a faster rate, Print Media is still the #1 choice of Indian marketers to promote their products and services. According to Print Madison Report, Investment in Print Advertising is expected to grow by 5.3 per cent in 2015 and is projected to be the largest contributor (40 percent) to overall advertising spend in India.

One of the challenges faced by large organizations with print media advertising is its measurement. How do you measure which Print Ads are driving maximum traffic to your web property? Which Print Ads bring in engaging users?

Join us in this free webinar to learn how to use Google Analytics to measure the effectiveness of Your Print Media Advertisement.

You’ll learn:

  • Ways to Measure the Impact of Print Media Advertising on Your Website Traffic

  • Identifying Print Media Platform that generates more traffic for your website

  • Carrying out ROI Analysis

... plus, much more!

 
 
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