How to maximize Revenues on your Customer Loyalty Program using Predictive Analytics

Feb 27, 2014
Education Level
Who should attend
Web Analysts, Director of Analytics from Online Retail Stores

Are you sending out discount coupons to all your customers to encourage them to carry out future purchases? If yes, then your customer loyalty program is leaking revenue.

From an economic perspective, sending out discount coupons isn't the most preferred approach that the marketer must take. In this webinar, we show how to use Predictive Analytics to segment customers based on your Web Analytics and CRM Data. We can then use this unprecedented insight to target discount coupons to the most appropriate segment and thus optimize revenues.

We will cover

  • How to import your Google Analytics data into R

  • How to build a Predictive Model using this data

  • How to implement this model in a live environment

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