Reinforce your Integrated Marketing Approach through Cross Channel Tracking with Google Analytics

May 18, 2017 08:30 PM IST
45 minutes
Education Level
Who should attend
Brand Managers, Digital Marketers, Web Analysts, Business Analysts and Anyone who knows Google Analytics and is curious to explore more

Does your organization utilize multiple channels online as well as offline to reach out to its target market? Then you’re already aware that each of these channels play different roles in their own ways to push customer to lower end of the funnel.

Learn how to analyze which channel contributes how much in engaging and converting your customers or prospective clients through cross channel tracking using Google Analytics.

In this 45 minute interactive session with Ravi Pathak, you’ll learn how to:

  • Leverage Google Analytics to carry out cross channel tracking

  • How it enables you to deliver an integrated marketing approach

  • Discover most followed user journeys and accordingly improvise your marketing strategies

Summary: Know which marketing channel is your best performer and how to better diversify your marketing spend across various channels through cross channel tracking with the help of Google Analytics. Join Ravi and make the most of what cross channel tracking can to for an integrated marketing approach.

Register Now!

Ravi is the co-founder of Tatvic and an expert at managing different web analytics tools. He actively works on conversion optimization projects to improve conversion rate and test newer hypothesis with e-commerce companies. He is also an expert at R, SPSS & predictive modeling for web analytics data. He has worked intensively on Omniture & Google Analytics to help clients generate value out of the web analytics data.
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