A/B testing is a proven means to increase conversion rate. It's not as simple as it appears. It's more than simply testing two or more versions of Web pages, banners, search ads, or whatever persuasive element you think can have direct impact on conversion.

A/B Testing can give lot of insights, some of them include

• Understand visitor intent, behaviors and priorities when visiting your site.
• Testing to solve specific problems you have with your site pages. In other words, use it as a diagnostic tool to find out what is going wrong and how to fix it.
• Testing to dramatically challenge assumptions you may have about the "best" way to design or write a page. (Test not only changes in minor elements, but also complete and dramatic redesigns of an entire page.)

At Tatvic we can help you with

• Understand which area needs testing/optimization
• Set up Testing Framework
• Analysis and Recommendations

Technology and Tools used

• Omniture Test & Target
• Google Web Optimizer

Know More about A/B Testing Service

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