Web Analytics Implementation

Implementation Process

Web Analytics implementation methodology is an outcome of research of 5 years of implementation experience from team of experts. It starts with very basic business objectives and translates these objectives into an Implementation plan for you.

google analytics implementation process

A typical Set up plan would have at least following content:

  • A customized & latest Code of Google Analytics/Omniture to be placed
  • Tracking of Page Load time
  • Tracking plan for Search Engine Effectiveness
  • Tracking of Internal Site Search
  • Tracking for Mobile visitors
  • Micro Conversion tracking for e.g.
    • Shopping cart abandonment rate
    • Shopping cart close rate
    • Product views to conversion rate
  • Measurement Strategy for Internal & External campaigns
  • Tracking of Offline media impact on website.

You can find example of this process as presented during a Google Analytics Conference


Here are the tools we can help you with for implementation services:

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Who should attend

Digital Marketers, Web Analysts, Business Analysts, Anyone who knows Google Analytics and is curious to explore more