Google Analytics Training

 
 
 
 

Buried in gigabytes of data, or not sure how to get started with taking action with all your data, unsure of data accuracy, our Google Analytics training will ensure all your doubts and roadblocks are cleared. Our customized onsite Google analytics training is the right combination for a web analyst, internet marketing head or your technical resource.

Tatvic offers the following on-site trainings designed as per your team’s skill set and business needs.

  1. Google Analytics Essentials
  2. Google Analytics Advanced
  3. Google Analytics Training For Developers
 
Benefits of Training at Your Location
  • Training customized to your Digital Analytics (web and mobile) and performance objectives
  • Curriculum based on your current level of tool proficiency
  • Experienced trainer from a certified Google Analytics partner and leading provider of Google Analytics solutions.
  • Cost-effective solution for ten or more participants
  • Team learns together for ongoing analytics and optimization achievement
  • No travel time or expense for your participants
  • Mini-audit of your current Google Analytics implementation before training
 
Google Analytics Training Sections
 

Google Analytics Essentials

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  • Introduction
    • Web analytics & App Analytics
  • Getting Started With Google Analytics
    • How Google Analytics works
    • Use of Cookies
    • Users > Sessions > Hits
    • Accounts, Properties & Profiles
    • Filters
    • Navigating Google Analytics
    • Basic metrics - users, sessions, pageview, total events bounce rate, exit rate
    • The main sections of Google Analytics reports
  • Traffic Sources
    • Channels - Source/Medium
    • Campaign & Campaign Parameters
  • Content
    • Page and Landing Page
    • Exit Page
    • Site Speed
    • Event Tracking
    • Site Search
    • Google Analytics Notations
  • Users
    • User ID vs Client ID
    • Demographics
    • Behavior Tracking
  • Goals & Ecommerce
    • Setting up goals
    • Goal Reporting
    • Ecommerce tracking
    • Multi-Channel Funnels
  • Integrations
    • Search Console
    • Adwords
    • BigQuery
  • Best Practices: Clean Data
    • Sampling
    • Tracking multiple domains and subdomains
  • Advanced Segments
    • Creating advanced segments
    • Understanding how segments are evaluated
  • Best Practices: Advertising and Marketing
    • Campaign tagging
    • Campaign attribution
  • Best Practices: Engagement
    • Landing pages and bounce rate
    • Site Search
    • Event Tracking
  • Best Practices: Conversion
    • Goal setup
    • Goal examples
    • Goal reports
    • Ecommerce
  • Best Practices: Sharing with the Organization
    • Export and email
    • Custom reports
    • Custom alerts
    • Sharing Asset
  • Actionable Insights and the Big Picture
    • Recap of Google Analytics reports and tools
    • Finding actionable insights
    • Getting the organization involved (User Access Management)
    • Creating a data-driven culture
  • Recent Updates
    • Google Analytics Content Experiments (Optimize 360)
    • User Explorer Report
    • Deep Integration with Search Console
 

Course Summary

Discover what Google Analytics can do for your organization. We’ll deep dive and explore ways to collect meaningful data, analyze it better and improve performance of your Web/app.

 

Who should attend?

Everyone who is new to web analytics in general, specifically in google analytics , or need to brush up their understanding of the basic google analytics reports and tools, Google Analytics is designed specifically for you.

 

Course Duration

Full Day training

 

Training Pedagogy

The training pedagogy will be hands on classroom training using audio-visual techniques including practical and real-world use cases.

 

What Should You Expect?

Our Trainers are Consultants here at Tatvic having experience implementing and consulting on the Google Analytics platform across a wide range of industry verticals, website goals and marketing objectives, and we encourage participants to ask questions. You will get real world tips, use cases and an expert who can answer all difficult questions. Training locations to have wireless internet available, and we encourage attendees to bring their laptops so they can follow along on their own accounts.

 

Key Takeaways

This training will help you understand your online goals and strategy. Which Google Analytics features are useful to you and how stakeholders in your organization can benefit from Google Analytics.

You can apply the best practices learned to help you formulate your strategy, implementation plan, requirement priorities, operational management, education plan & process SOP to help you govern Google Analytics throughout its operational life cycle within your organization.

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Google Analytics Advanced

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  • Attribution
    • Query Parameters
    • Attribution Window
    • Campaign Attribution Models
    • Default Channel Grouping
    • Custom Channel Grouping
    • ROI Analysis
    • Model Explorer
  • Mobile
    • Campaign Attribution-Android
    • Campaign Attribution-IOS
    • Tracking Deep links
  • Measuring Conversion
    • Enhanced E-commerce Tracking
    • Custom report using Enhanced Ecommerce
    • Tracking Offline Conversions (Measurement Protocol)
    • Measuring Visitors - Cohort Analysis & LTV Analysis
  • Tracking Multiple/sub Domains
    • Multi Domain Tracking
  • Cross-Device Tracking
    • User-ID Implementation
    • Device Overlap
    • Device Paths
    • Acquisition Device
  • Importing Offline data into Google Analytics (Data Import)
  • Introduction To GA Premium
  • Google Analytics APIs
    • Core Reporting API
    • Management API
    • BigQuery API
  • Data Layer
    • What is data layer
    • Technical Implementation
  • Google Tag Manager
    • Introduction
    • Features
  • GTM For App
    • Best Practices
    • Methodology
  • BigQuery Essentials & Use cases
  • Dashboards
    • Google Analytics Dashboards
    • Web Dashboards using Embed-API
    • Google Sheet Dashboards using GA Plugin
 

Course Summary

This course covers implementing and configuring Google Analytics to ensure it gives you data about your website and app in the most useful and accurate ways. Designed for power users to find out more on advanced features and analysis tips.

 

Who should attend?

Business users and analysts utilizing Google Analytics for reporting and analysis within your organization and stakeholders who are involved in planning, implementing, supporting or utilizing Google Analytics within your organization.

 

Course Duration

Full Day training

 

Training Pedagogy

The training pedagogy will be hands on classroom training using audio-visual techniques including practical and real-world use cases.

 

What Should You Expect?

Our Trainers are Consultants here at Tatvic having experience implementing and consulting on the Google Analytics platform across a wide range of industry verticals, website goals and marketing objectives, and we encourage participants to ask questions. You will get real world tips, use cases and an expert who can answer all difficult questions. Training locations to have wireless internet available, and we encourage attendees to bring their laptops so they can follow along on their own accounts.

 

Key Takeaways

This training will help you understand your online goals and strategy. Which Google Analytics features are useful to you and how stakeholders in your organization can benefit from Google Analytics.

You can apply the best practices learned to help you formulate your strategy, implementation plan, requirement priorities, operational management, education plan & process SOP to help you govern Google Analytics throughout its operational life cycle within your organization.

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Google Analytics Training For Developers

+ View Contents and Details
  • Basic Tagging for Website
    • The legacy method :  Standard Google analytics Tag
    • The new upgraded method :  Universal Analytics Tag
    • The configurable method :  Google Tag Manager for Web
  • Basic Tagging for Mobile Applications
    • For Android applications :  Google Analytics Android SDK
    • For iOS Applications : Google Analytics iOS SDK
    • The configurable method :  Google Tag Manager for mobile apps
    • GTM : SDK for android and iOS platform
    • For other mobile apps or offline apps :  Google Analytics Measurement Protcol
  • Advanced Topics
    • How to manage multiple domains? :  Cross-domain and multiple top-level domains
    • How to measure online sales? : Ecommerce tracking
    • How to measure in-page interaction, Javascript , AJAX, Flash, etc..? :  Event tracking
    • How to measure dimensions and metrics specific to my site/app? : Custom variables, dimensions and metrics
    • How to measure campaign performance? :  Display advertising and remarketing
    • How to conduct A/B test:  GA content experiments
    • How To implement and measure deep linking :  For android implementation
    • What’s new with Universal Analytics? :  Universal Analytics upgrade plans and moving forward
    • How To use APIs : 
      • GA APIS
        • Core reporting API V4
        • Management API
      • GTM API
 

Course Summary

Learn how to setup,configure, manage and administrate your Google Analytics account.Dscover strategies you can implement to ease and automate management of accounts for multiple stakeholders.

 

Training Pedagogy

Hands on training with usage of audio-visual techniques including relevant case studies and practical application

 

Target Audience

Developers who are involved in managing, implementing, supporting and administering Google Analytics Accounts within your organization

 

Course Duration

Full Day Training.

 

Key Takeaways from the Training

You can apply what you have learned from this training to help you implement, test and deploy Google Analytics in your software projects from websites to mobile applications. Learn how to look out for advanced issues that may crop out during implementation and how to tackle them in your software code.

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Data Analysts, Web Analysts, Digital Marketing Managers