TV Ad Tracking and Analysis

 
 
 
 

Problem


TV remains the most popular medium used by brands to reach out to their customers. A recent survey by eMarketer backs up this fact by data and investment in TV Media is forecasted to grow at an annual rate of 25% until 2017.

Even with such a high investment in TV Ad spend, the ROI equation is still an unsolved problem. The current measurement landscape still fails to accurately connect online and offline data and fails to give business an accurate picture of where how their top dollars help them acquire and engage customers.

Approach to Solution


We have developed an in-house innovative technique to truly integrate offline data of Your TV Advertisements with Google Analytics. This method uses advanced statistics to answer these questions -

  • Which TV Ad Spot had the highest impact on User Acquisition on your web property?
  • What was the duration of the impact of the Ad Spot?

Results


The TV AD Tracking Analysis will help businesses optimize their TV Flights and thus enables a better ROI on your offline marketing. To learn more about it, watch our 45 minute webinar on Calculating the Impact of TV Advertisements on Web Traffic.

 
300%
Increase in conversion rate
 
Client X thought they had web analytics covered for their online operations.But we had other ideas...

Read the case study

 
 
 
 
 
 
upcoming webinar date
 
Upcoming Webinar
 
Reinforce your Integrated Marketing Approach through Cross Channel Tracking with Google Analytics Know more
 
 
 
From the Blog

3 Essential Reasons to Measure the Impact of TV Advertisements on Your Website Traffic

Digital advertising arena is growing at faster pace, but TV still remains the most preferred choice of several marketers for promoting their products/services to their audience.... Read more

 
Webinar

How Predictive Analytics Can Help You Strengthen Your Re-marketing Strategies

 
Who should attend

Digital Marketers, Web Analysts, Business Analysts, Anyone who knows Google Analytics and is curious to explore more