Here is the list of  dimension and metrics along with definitions that is used in Tatvic Google Analytics Excel Plugin.
Metrics Definition :
Ad cost : Derived cost for the advertising campaign. The currency for this value is based on the currency that you set in your AdWords account.
Bounces : This field identifies the number of [...]

While we had overwhelming response to our Google Analytics Excel Plugin, we realized that it might be worth explaining in detail the core features of the plug-in.
So for this post, I have decided to explain how to use our auto refresh feature using cell references from an Excel sheet. Below are the steps that users [...]

Out of internal need to analyze data more intensively, we came up with idea to have an excel add in which can
seamlessly fetch Google Analytics data into excel and allow us as analyst to do more analysis.
We started with very raw versions of macro that pulls GA data into Excel and slowly built up a [...]