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Dimension and Metrics Definition- For Tatvic GEP

Here is the list of  dimension and metrics along with definitions that is used in Tatvic Google Analytics Excel Plugin.

Metrics Definition :

Ad cost : Derived cost for the advertising campaign. The currency for this value is based on the currency that you set in your AdWords account.

Bounces : This field identifies the number of single-page visits to your site over the selected dimension. For example, if you apply this metric to the Ad Campaign dimension, it'll display the number of single-page visits to your site by users that reached your site via a particular ad campaign.

Bounce Rate : The percentage of single-page visits of no. of entrances (i.e. visits in which the person left your site from the entrance page).

CTR : Clickthrough rate is the percentage of impressions that resulted in a click.

CPC : Cost-per-click is the average cost you paid for each click on your  ad(s).

CPM : This stands for cost-per-thousand impressions. A CPM pricing model means advertisers pay for impressions received.

Clicks : This field identified the number of times a user has clicked on your Ads.

Entrances : This metric identifies the number of entrances to your site. It will always be equal to the number of visits when applied over your entire website. Thus, this metric is most useful when combined with particular content pages, at which point, it will indicate the number of times a particular page served as an entrance to your site.

Exits : This metric identifies the number of exits from your site, and, as with entrances, it will always be equal to the number of visits when applied over your entire website. Use this metric in combination with particular content pages in order to determine the number of times that particular page was the last one viewed by visitors.

Goal Completions-1 to 20 : The total number of completions for the requested goal number.

Goal Start-1 to 20 : The total number of starts for the requested goal number.

Goal Value-1 to 20 : The total numeric value for the requested goal number.

Total Goal Value : The total numeric value for all goals defined for your profile.

Impressions : A display of a referral link or advertisement on a web page. This metric accounts for the total number of impressions for a campaign.

Quantity : The total number of items sold within one transaction.

Product Revenue : Total revenue from purchased product items on your website.This does not include the shipping cost or tax.

New Visits : The number of new visits by people who have never been to the site before.

Pageviews : This field indicates the total number of pageviews for your site when applied over the selected dimension. For example, if you select this metric together with Request URI, it will return the number of page views over the returned result set for the Request URI for your report.

Search Depth : The average number of pages visitors viewed after performing a search. This is calculated as Sum of all "search_depth" across all searches / ("search_transitions" + 1)

Search Duration : The visit duration to your site where a use of your internal search feature occurred.

Search Exits : The number of exits on your site that occurred following a search result from your internal search feature.

Search Refinements : The number of times a visitor searched again immediately after performing a search.

Total Unique Searches : The total number of times your site search was used. This excludes multiple searches on the same keyword during the same visit.

Visits with Search : The total number of visits where internal site search was used.

Time on Page : This field indicates how long a visitor spent on a particular page or set of pages. It is calculated by subtracting the initial view time for a particular page from the initial view time for a subsequent page. Thus, this metric does not apply to exit pages for your site.

Time on Site : The time a visitor spends on your site.

Revenue : The total sale revenue, including shipping and tax, if provided in the transation.

Transactions : The total number of transactions. One transaction can have many quantity. Quantity and transactions has many to one functional relations.

Shipping : The cost of shipping for a transaction.

Tax : The amount of tax applied to a transaction. This value should be a number without any monetary symbols or commas in the value.

Unique Pageviews : The total number of unique visitors to a given page.

Unique Purchases : The total number of times this product was purchased in a transaction.

Visitors : A user that visits your site. The initial session by a user during any given date range is considered to be an additional visit and an additional visitor. Any future sessions from the same user during the selected time period are counted as additional visits, but not as additional visitors.

Visits : The number of times your visitors has been to your site (unique sessions initiated by all your visitors). If a user is inactive on your site for 30 minutes or more, any future activity will be attributed to a new session. Users that leave your site and return within 30 minutes will be counted as part of the original session.

Exit Rate(%) : The percentage of site exits that occurred from a page or set of pages.

Conversion Rate-Goal1 to 20(%) : In the context of Campaign Tracking, the percentage of sessions on a site that result in a conversion goal being reached on that site.

Event Value : The total value of events for the profile.

Total Events : The total number of events for the profile, across all categories.

Unique Events : The total number of unique events for the profile, across all categories.

Total Goal Completions : The total number of completions for all goals defined for your profile.

Total Goal Starts : The total number of starts for all goals defined for your profile.

Abandonment Rate for a Goal : It is the ratio of visitors who start conversion process but do not finish to the no of visitors starting the conversion process.

Total Abandonments for a Goal : It is the difference between no of visitors who start conversion process and the no of visitors actually completing it.

Funnel Completion Rate a Goal (%) : It is the ratio of no of visitors who completes conversion process to the no of visitors actually starting it.

% of New Visits : This will give Percentage of new visits based on all visits

Average Time on Site : This field is obtained using TimeonSite/visits.It is mainly used to calculate Average session length

Avg. Time on Page : This field is obtained using (Time on page)/(Total no of Pageviews-Total no of exists)

Average Goal value per Visit : Average Event value

Average Revenue per Transaction : This field is obtained by dividing total transaction revenue to total transaction

Average Revenue per Visit : This field is obtained by dividing total transaction revenue to total visits

Cost per Transactions : This metric is a ratio of total ad cost and no.of transaction that are recorded via Google Analytics. It is advises that you should break down this metric by campaign dimensions.

Dimensions Definition :

Ad Content : The first line of the text for your online Ad campaign.

Ad Slot : Thev position of the advertisement as it appears on the search results page. For example, the online adertising position might be side or top.

Ad Slot Position : The order of the online advertisement as it appears along with other ads in the position on the page. For example, the ad might appear on the right side of the page and be the 3rd ad from the top.

Affilation : Typically used to designate a supplying company or brick and mortar location; product affiliation.

Ad Group : This field identifies the ad groups that you have identified for your online ad campaigns. For example, you might have a campaign called "Christmas" that uses the keywords "fuzzy bear" and belongs to the ad group "toys."

Browser : The names of browsers used by visitors to your website. For example, "Internet Explorer" or "Firefox."

Browser Version : The browser versions used by visitors to your website. For example, 2.0.0.14

Campaign : The name(s) of the online ad campaign that you use for your website.

City : The cities of website visitors, derived from IP addresses. The city field falls in a hierarchy of geographical groupings used in Analytics, which proceeds in the following order: continent, sub-continent, country, region, sub-region, and city.

Connection Speed : The qualitative network connection speeds of website visitors. For example, T1, DSL, Cable, Dialup.

Continent : The continents of website visitors, derived from IP addresses.

Count of Visits : Number of visits to your website. This is calculated by determining the number of visitor sessions.

Country : The countries of website visitors, derived from IP addresses.

Date : The date of the visit. An integer in the form YYYYMMDD.

Day : The day of the month from 01 to 31

Days Since Last Visit : The number of days elapsed since visitors last visited your website. Used to calculate visitor loyalty.

Days to Transaction : The number of days between users' purchases and the related campaigns that lead to the purchases.

Event Action : Which actions recorded events? Click any action in the table to see the labels or categories for that action. The Site Usage and Ecommerce tabs show how event visits compare against all visits to your site. For example, if 500 visits out of 1000 included events, Visits (under Site Usage) would reflect 50% of Site Total. (If a comparison date range is set, the report compares event visit metrics for the two date ranges instead.)

Event Category : Which categories recorded events? Click any category in the table to see the actions or labels for that category. The Site Usage and Ecommerce tabs show how event visits compare against all visits to your site. For example, if 500 visits out of 1000 included events, Visits (under Site Usage) would reflect 50% of Site Total. (If a comparison date range is set, the report compares event visit metrics for the two date ranges instead.)

Event Label : This field is used for event tracking and identifies the optional label you can apply to a particular event you are tracking. For example, you might track videos under the category "video" and apply the label "[movie name]" for each separate video.

Exit Page : The last page of the session (or "exit" page) for your visitors.

Flash Versions : versions of Flash supported by visitors' browsers, including minor versions.

Hostname : This field identifies the hostnames visitors used to reach your site. In other words, if a visitor types in 'www.googlestore.com' to reach your site, then this string appears as one of the hostnames used to reach your site. However, if users also come to your site by typing in 'googlestore.com' or via an IP redirect from a search engine result (66.102.9.104), that value will also be retrieved by this field.

Hours of the Day : Choose from a range of hours to refine report data by hourly range.

Java Support : This field, used in determining browser capabilities for visitors, identifies if the visitor has Java support enabled on their browser or not.

Keyword : This field identifies all keywords, both paid and un-paid, used by users to reach your site.

Landing Page : path component of the first page in a user's session, or "landing" page.

Languages : This field uses the language as provided by the HTTP Request for the browser to determine the primary language used by visitors. Values are given in 2- or 4-character language code (e.g. en-br for British English).

Latitude : The approximate latitude of the visitor's city. Locations north of the equator are represented by positive values and locations south of the equator by negative values.

Longitude : The approximate longitude of the visitor's city. Locations east of the meridian are represented by positive values and locations west of the meridian by negative values.

Medium : This field identifies the type of referral to your website. Thus, while a referring source (URL) to your website might be a search engine, there are two possible mediums that can be used from a search engine referral: organic (from a search result) and cpc (from an online ad).

Month : The month of the visit. A two digit integer from 01 to 12.

Domain : The domain name of the ISPs used by visitors to your website.

Network Location : The name of service providers used to reach your website. For example, if most visitors to your website come via the major service providers for cable internet, you will see the names of those cable service providers in this element.

Next Page : A page on your website that was visited after another page on your website.

Operating System : This field identifies the operating system of your visitors. For example (Windows, Linux, Macintosh).

Operating System Version : This field identifies the version of the operating system of your visitors, such as 'XP' for Windows or 'OSX' for Macintosh.

Page Depth : The number of pages visited by visitors during a session (visit). The value is a histogram that counts pageviews across a range of possible values. In this calculation, all visits will have at least one pageview, and some percentage of visits will have more.

Page Path : A page on your website specified by path and/or query parameters.

Page Title : Enter a string to refine report data for pages on your site by title. The title for a page is located in the field of the HTML header area for your pages. You can filter by title by entering either a portion of the title or the entire title (for exact matches).

Prev Page : A page on your website that was visited before another selected page on your website.

Product Category : Any product variations (size, color) for purchased items as supplied by your ecommerce application.

Product : The product name for purchased items as supplied by your ecommerce tracking method.

Product SKU : The product codes for purchased items as you have defined them in your ecommerce tracking application.

Referral Path : This field returns the referral URI (path and page, generally) of the referring site. If someone places a link to your site on their website, this field returns the path and page of the website that contains the referring link.

Region : The region of website visitors, derived from IP addresses. In the U.S., a region is a state, such as New York.

Screen Colors : This field identifies the screen color depth of visitors' monitors, as reported by the browser HTTP Request Header.

Screen Resolution : This field identifies the screen resolution of visitors' monitors, as reported by the browser HTTP Request Header.

Site Search Category : The categories used for the internal search if you have this enabled for your profile. For example, you might have product categories such as electronics, furniture, or clothing.

Site Search Destination Page : A page that the user visited after performing an internal website search.

Site search Keyword : Search terms used by website visitors on your internal site search.

Refined Keyword : Subsequent keyword search terms or strings entered by users after a given initial string search.

Site Search Start Page : A page where the user initiated an internal site search.

Site Search Used : A boolean that separates visitor activity depending upon whether internal search activity occured or did not occur. Values are Visits With Site Search and Visits Without Site Search.

Source : This field, used in reporting traffic sources to your site, identifies the domain of the referring source (e.g. google.com).

Sub Continent Region : The sub-continent of website visitors, derived from IP addresses. For example, Polynesia or Northern Europe.

Transaction : This field is used in ecommerce-enabled tracking and identifies the transaction ID for the shopping cart purchase as supplied by your ecommerce tracking method.

User Defined Value : The value provided when you define using _setVar variable for your website.

Visit Length : The length of a visit to your website measured in seconds and reported in second increments. The value returned is a String. To replicate the length of visit report in the user interface, after requesting the data, you can convert the string value to a number and sum up the visits for a group of visit durations.

Visitor Type : A boolean indicating if visitors are new or returning. Possible values: New Visitor, Returning Visitor.

Count of Visits to a Transaction : This field, used for ecommerce-enabled tracking, identifies the number of visits made to your site via a given campaign before the user makes a purchase.

Week : The week of the visit. A two-digit number from 01 to 52.

Year : Enter one or more years in yyyy format, with multiple years separated by commas. This refines report data by a given year or years.

customVarName : The name for the requested custom variable.

customVarValue : The value for the requested custom variable number.

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