Product Conversion Rate Analysis



Often the eCommerce sites understand conversion rate but that conversion rate is never broken down by different products to understand which products can be optimized for pricing, advertising etc. If we do understand which products convert better & how frequently, it becomes very important information to take decision on inventory & pricing of the product.

Approach to Solution

With google analytics custom implementation using Google Tag Manager, we carry out implementation to understand product meta data in form of user’s action.i.e. we can identify product add to cart, product views, product remove from the cart using Google Analytics. This way we can identify products which have more demand.


With the improved data collection mechanism, we can identify & prioritize the products which should be placed better for merchandizing. We can also identify & improve inventory realization of e-commerce stores to ensure that the precious inventory $s are not locked into the inventory.


Increase in conversion rate
Client X thought they had web analytics covered for their online operations.But we had other ideas...

Read the case study

upcoming webinar date
Upcoming Webinar
Achieve 1.5x Higher ROI with Predictive Remarketing Know more
Case Study

How we helped Client increase their Lead Submissions by 110%

Our client wanted more lead submission from their Lead Gen Form. We carried out A/B test on form fields which were causing extraordinary drop off. The end result was a 110% increase in lead submissions. Read case study

From the Blog

Forecasting the number of visitors on your website using R. Part I

This blog post is the first in the series of three blogs. The current blog will introduce the reader to the importance of forecasting... Read more

Forecasting the number of visitors on your website using R. Part II

This blog is the second post of a series of three blogs. In the Previous Blog I had introduce the reader to the impo... Read more


How Predictive Analytics Can Help You Strengthen Your Re-marketing Strategies

Who should attend

Digital Marketers, Web Analysts, Business Analysts, Anyone who knows Google Analytics and is curious to explore more