Any normal web analytics solution increases your page weight by putting a js file. Wouldn’t you want to ensure that whether the data it collects making sense to you and your top management?
This become even relevant from the standpoint of paid tools since you have already committed to pay for the tools. It becomes extremely important to ensure that the tools are used to its optimal advantage to ensure maximum ROI from your web analytics tools.
- Usage of different features of the tool
- Actionability of the data collected by Omniture
- Accuracy and consistency of data collection
- Integration with different system (e.g Google AdWords, sales force, third party shopping cart)
An in depth report which clarifies your implementation based on accuracy, actionability and consistency of data. It will have potentially following sections:
- Audit findings
- Strategic recommendations
- Tactical recommendations
- Process recommendations