Google AdWords Audit
PPC Audit process:
PPC review involves audit of Google Adwords, Yahoo Overture & MSN search center. When we carry out a PPC audit we follow a predefined process to evaluate the accounts. PPC Audit process starts from understanding audit objective,coverage and leading to data analysis.
During PPC review or PPC audit, following factors are considered:
- Online advertising objective
- Coverage of different advertising opportunity
- Campaign / Ad group structure
- Keyword & Landing page research for quality score
- Integration with Google Analytics / Google Website Optimizer
- Landing page evaluation for quality score
PPC Audit Report – What you will get?
An in depth report which clarifies your implementation based on accuracy, actionability and consistency of data. It will have potentially following sections:
- One page executive summary of possible improvements of AdWords account
- Tactical / Process changes in management of AdWords account
- Strategic changes for your AdWords account
- Summary of estimated benefits v/s efforts for all changes
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