Google Adwords Audit

 
 
 
 

PPC Audit process:


PPC review involves audit of Google Adwords, Yahoo Overture & MSN search center. When we carry out a PPC audit we follow a predefined process to evaluate the accounts. PPC Audit process starts from understanding audit objective, coverage and leading to data analysis.

During PPC review or PPC audit, following factors are considered:

  • Online advertising objective
  • Coverage of different advertising opportunity
  • Campaign / Ad group structure
  • Keyword & Landing page research for quality score
  • Integration with Google Analytics / Google Website Optimizer
  • Landing page evaluation for quality score
 
 

PPC Audit Report – What you will get?


An in depth report which clarifies your implementation based on accuracy, actionability and consistency of data. It will have potentially following sections:

  1. One page executive summary of possible improvements of AdWords account
  2. Tactical / Process changes in management of AdWords account
  3. Strategic changes for your AdWords account
  4. Summary of estimated benefits v/s efforts for all changes
 
Get an Audit done
 
 
 
 
 
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Webinar

How Online Retailers Can Benefit from Enhanced Ecommerce?

 
Who should attend

eCommerce Store Owners, CMO, Digital Marketing Managers