Form Field Analysis



Each lead generation website has forms that require customers to have them contact back. For a lead generation website, a critical KPI is to have website visitors convert & fill the forms for further interactions. Some of the details asked in these forms, form’s length & its placement sometime deter users to provide their information. Moreover structure & visualization of forms in terms of their placement also plays critical role for conversion of visitors to lead. Form field analysis identifies such problems & generates the analyses that eventually help to restructure these forms.

Approach to Solution

Form fields analysis being the lowest hanging fruit for optimizing lead generation websites. First as a consultant we implement intensive tracking module using Google Tag Manager to track all the forms individually along with the fields. This leads to understanding visitor’s interaction with forms & eventually helps to optimize the form fields , form placement on the website.


Standard analysis of form fields leads to identification of changes to the form fields, creating remarketing lists for form fields. We also carry out several A/B tests to identify value of the changes & its impact on lead conversion rate.


Increase in conversion rate
Client X thought they had web analytics covered for their online operations.But we had other ideas...

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Case Study

How we helped Client increase their Lead Submissions by 110%

Our client wanted more lead submission from their Lead Gen Form. We carried out A/B test on form fields which were causing extraordinary drop off. The end result was a 110% increase in lead submissions. Read case study

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Digital Marketers, Web Analysts, Business Analysts, Anyone who knows Google Analytics and is curious to explore more