Out of internal need to analyze data more intensively, we came up with idea to have an excel add in which can
seamlessly fetch Google Analytics data into excel and allow us as analyst to do more analysis.
We started with very raw versions of macro that pulls GA data into Excel and slowly built up a [...]

It has been fascinating journey of last couple of months where we slogged pretty hard, and developed organizational level competence in Google Analytics. It had been rollar costar ride, full of emotions !
The purpose here is to just a shout out a big Thank you to everyone who has helped to reach this milestone directly [...]

lifeblob
Lifeblob was one of the winners in the recently held Start up mega event, and were funded for their unique approach towards social networking. Lifeblob are one of the few players in the market to understand the important of web analytics and how it can be leveraged to provide better features and services to their [...]