A large Indian Telecom company was struggling to manage different Google Analytics (GA) account
created by different agency for their variety of domains. Multiple campaigns were run by different
agency and there was no unified way of looking at visitor profile. The data was disorganized in GA and
was hard for the client to take business decisions based on the data. Additionally, different GA
properties made it difficult for our client to understand visitor behavior across different domains.
Moreover the campaigns required change in website code which resulted into working with Client’s IT
Team and slowing the campaign changes.