Increased Profit Margins for Products
The test was run over a period of 15 days. From the results, it was evident that in two out of three product’s increase in the price did not affect the buying decision of the end user. In-fact, we observed an overall increase of 37.89% & 12.96% in the add-to-cart conversion rate for two products for 5% increased in the price variation.
(Product observed 37.89% increase in the Add to cart conversion rate when its price was increased by 5%)
(Product observed 12.96% increase in the Add to cart conversion rate when its price was increased by 5%)
Through PDE, our client was able to achieve higher profit margin for these products without affecting their Product Demand