Manually creating the report
e-dialog manually creates monthly Google Adwords campaign reports for some of their clients. The whole process of preparing the reports for their clients was time-consuming and could take up to one hour per report..
“We create reports manually account by account, downloading the relevant account data from Google AdWords and generating the graphs/campaign overviews. For 15 reports, this is quite time-consuming” our client said
The reports prepared by e-dialog were highly-detailed in nature and consisted of three worksheets. The first sheet would provide a detail reporting of all campaign performance of last 18 months, the second sheet would provide detailed reporting of the current month’s campaign performance and finally the third sheet would cover the performance of major KPIs of different campaigns.
e-dialog contacted Tatvic, looking for a solution that would automate the report generation process & reduce their efforts to a bare minimum. They were looking for a standardized reporting template which updates all current monthly Google Adwords Campaign data at the click of a button.