Our client was investing heavily in user acquisition but their conversion rate was not improving. They were concerned about the fact that their user base was increasing but it was not resulting into more transactions or sales.
Client then contacted Tatvic & opted for our Conversion Rate Optimization Services. Tatvic identified the problem areas on client’s site & planned several AB Test with different hypothesis using the Revenue Optimization Framework.
Tatvic adopted a data driven approach to identify problem areas for the site which could be potentially optimized using AB tests. One such area was Cart Page performance. Looking at their GA data, Tatvic identified that their cart pages were sending very small amount of traffic (only 37%) to checkout pages. Additionally, these pages had a very high exit rate. The high amount of exits at the lower end of the shopping funnel was one of the major causes of low conversions rate.