Tatvic Interactive worked closely with Makemytrip team to identify areas of improvements and did a Web Analytics Implementation Audit (HBX) to ensure right data is being captured and also help them set up Web Analytics Dashboards.
Makemytrip has undoubtedly been a step ahead in web analytics, we were able to set up A/B and Multivariate tests for them to help understand their lead generation/conversion process and overall improve their bottom line conversion.
About Makemytrip.com
MakeMyTrip.com is India’s No.1 Travel Website and was launched in 2000 to cater to the niche USA to India travel market. Since its inception, it has been growing at a fast pace to emerge as the foremost travel website in the US to India market and continues to dominate this market. The India business of MakeMyTrip was launched in September 2005. At its inception, it was the only comprehensive online travel site with real time booking for flights, hotels, holidays and cars, and changed the way travel is bought in India.
lifeblob
Lifeblob was one of the winners in the recently held “Startup” megaevent, and were funded for their unique approach towards social networking. Lifeblob are one of the few players in the market to understand the important of web analytics and how it can be leveraged to provide better featuers and services to their member base. We at Tatvic have been working with Lifeblob to help setup web analytics, create dashboards, web analytics reporting and also getting started with testing , an overall end-to-end web analytics for lifeblob.
Liked this? Get more by Signing up for our free newsletter!
