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There are different reasons why enterprises select paid medium to target their audience. At times they only use this medium for shorter duration say for example creating awareness of a brand and launching campaign for one month or small businesses targeting specific group of buyers for holiday season. In all these cases since purpose is [...]
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There is a downturn in economy hitting worldwide though people are spending millions dollars on online advertisement whether its pay per click campaigns for major search engines like Google, Yahoo, Bing or Social mediums like face book , linkedin.com etc. Google’s unaudited income from advertisement is approx $ 17 billon of first 2 quarters of [...]
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